Faux Press Road Node 101
From the CBC a discussion of the U.S. Fifth Estate and its complicity in foreign policy.
Tags: Faux Press Road Node 101
Seth Godin writes about the failure of ad copy to address real conumer issues. His thumbnail sketch of the real issues is this: solve my problem safely and inexpensively.
The real issue I have with most ad copy is rampant cognitive dissonance.
What stands out most in the Bissel v. Dyson comparative advertising campaigns is the Bissel lies.
Godin writes, "[Bissel's] vacuum looks like and works like a Dyson, but it's cheaper. "
Bissel's advertising claim is, "The Bissell Healthy Home Vacuum is built like no other vacuum."
Fact is, the Bissell's built very much like a Dyson.
Folks are increasingly savvy about lies, whether the lie be in bad performance or hyperbole in ad copy.
My biggest problem with our current President is that he's a bad liar. So's Ms. Rice. So's Bissell.
If you can't fib well, tell the truth.
Tags: Faux Press Road Node 101
Another perspective on JetBlue HERE, from Jory Des Jardins @ FastCompany.com
Don't fly much. It's become horribly degrading, and I get enough degradation just sitting still in my room.
What most impressed me about Jardins' take is how she wraps it up:
Note that I said earlier that my negative JetBlue experience "broke my heart," not "inconvenienced me" or "pissed me off." This is a notable distinction, the language of a customer who is used to positive customer experience and not just decent customer service.Wrote about the JetBlue SNAFU earlier in the week, defending Steve Bryant's critique of Neeleman's YouTube video for "non-apology."
JetBlue Faux Press
Lawrence Lessig's made this video to address a part of ongoing Intellectual Property debates, specifically, the concept of orphaned works, works for which a creator cannot be found.
I'm relatively certain Lessig reads this text, but hear how near-conversational he comes across.
Tags: Faux Press Creative Commons
Noted yesterday that a YouTube video linked to from VoteHillary.org has been taken down for TOS violations. Figured I ought to upload a screenshot of the thing.
As I peruse VoteHillary.org, most of the video has similarly been taken down for TOS violations since they are (based on the thumbnails) clips taken from news broadcasts.
I can't tell if VoteHillary.org is Clinton-authorized, but on closer examination, it's not very professionally done and with the video TOS thing, it looks pretty bad. Adittedly, it's not the first to come up in a Google search. As a confirmed contrarian, I don't usually go to the top-of-the-search locations first.
It would behoove the Clinton camp to get with VoteHillary.org and see what's what over there.
This site is official, and the first returned in Google's search. Clinton's got a blog and video on the site, but they're not sending the videos down the RSS pipe, nor do they make the videos portable. I would have liked to share a video here, but cannot.
More recent videos prove Senator Clinton more authentic than in her presidential announcement, but not quite enough to draw undecided voters over.
For sure, 2008 will be one of the most interesting and important elections in history.
Tags: Faux Press
Thanks to Steve Bryant at NewTeeVee for pointing out another interesting executive video.
To Steve I say that Jet Blue's David Neeleman gets lots and lots of points for not reading from a script. So many folks these days are reading from scripts whose performances have left me cold. Hillary Clinton and Mr. Marriott come to mind. Not to worry, there's a learning curve to mastering authenticity, but you need a dedicated director on board to help you find and learn it.
[Note: Senator Clinton's YouTube announcement video linked from VoteHillary.org has been taken down for TOS violation. Oops.]Furthermore, I don't need to hear, "I'm sorry." No-sir-ee. The only really meaningful response to a big-time screwup is action. Free flights, hotels, lots of free stuff for that kinda snafu. Let's see if Neeleman's words translate into motion, then re-evaluate.
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